Jony Ive and Marc Newson custom Mac Pro sells for nearly $1 million at (RED) auction

A special red finish Mac Pro created by Apple’s Jony Ive and Marc Newson for the (RED) auction has sold for $977,000. The auction occurred at Sotheby’s, with proceeds going to the Global Fund to fight AIDS, Tuberculosis and Malaria. The nearly $1 million bid makes the red Mac Pro the most expensive desktop PC ever bult or sold.

The Mac Pro was not the only item created by the Apple design gurus. Ive and Newson also made a pair of rose gold Apple Earpods that sold for $461,000 and Leica Digital Rangefinder Camera that went for $1.8 million.