Nike has rolled out a new ad featuring big names from the Brazilian football team ahead of next year’s World Cup.
Created by Wieden+Kennedy São Paulo, the 90-second ad blends live-action and animations to show the likes of David Luiz, Thiago Silva, and winger Bernard jumping from on the pitch action to street football.
The ‘Dare to be Brazilian’ spot is being supported by OOH and digital, while consumers can participate in the campaign through social media or customising a campaign-themed T-shirt at Nike.com.
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