Giorgio Armani has revealed a new set of kit specially designed for his countrymen at the Sochi 2014 games. Within the past few weeks French sports-luxe brand Lacoste and American label Ralph Lauren have shown off their respective work for their national teams.
Now Giorgio Armani has struck a new two-year deal with CONI (Italian National Olympic Committee) which will see him dress all the Olympic and Paralympic athletes in his EA7 sportswear line at the Sochi 2014 Winter Olympics and the Olympic Games in Rio in 2016.
Armani produced slick navy blue tracksuits and formalwear for the athletes at the London 2012 Olympics last summer, but the track and field competitors wore separate technical gear by Japanese company Asics, while the Italian sailing team wore special designs by fellow luxury label Prada.
Unveiled October 30, the Olympic village ski suits come in a navy blue stretch technical fabric, and will feature alongside a range of leisurewear and accessories at the games.
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